Stories

Brand Story|Pro Cycling Within Reach

ttbici is a brand created by Thermaltake Bicycle, built upon years of industry insight and hands-on experience. We are on a mission to develop the most trusted, high-quality yet friendly-pricing cycling apparel brand.

Rooted in the real needs of cyclists, we believe a high-quality jersey should not be a luxury, but the start of a journey and an expression of lifestyle. That’s why ttbici was born—to deliver “accessible pricing, uncompromising quality” in every piece of cycling apparel we make.

Every ttbici jersey is crafted to the highest standards, using premium materials, precise tailoring, and performance-driven design. Whether you're a professional racer or a daily commuter, ttbici is here to support your ride—on every road, in every adventure.

Mission

To break down barriers in cycling by offering high-performance, comfortable, and stylish apparel at a friendly price—making professional gear accessible for all riders.




Vision

To become the most trusted professional cycling apparel brand by offering high-quality gear at an honest price, inspiring more people to embrace cycling as a modern and stylish way of life.

Core Values

Professional Quality
We insist on using premium materials and expert tailoring to create apparel that meets the demands of serious cyclists while ensuring everyday comfort.

Friendly Pricing
We challenge the outdated belief that high performance must come with a high price. Our transparent pricing ensures that professional gear is within reach for everyone.

User-Centered Design
Driven by rider feedback, we design with real needs in mind—continuously refining functionality, comfort, and fit to create meaningful value for cyclists.

Confident Style
Rooted in our brand story, we blend innovative functionality with design-forward aesthetics—infusing each piece with modern color trends so every rider can showcase their unique style and attitude.

Sustainable Thinking
We care about our planet. From material sourcing to production, we strive to minimize environmental impact and move toward a more sustainable future.